The Value of Fashion

December 2, 2010

in Smart Shopping

Lagerfeld

A few weeks ago, I wrote about the designer capsule collections coming to Macy’s next year. At the time, only the first designer of the series was announced: Kinder Aggugini. WWD recently reported a slew of other designers who will be designing for Macy’s, including Vivienne Westwood, Paul Smith, Calvin Klein, Costume National, Versace, and Karl Lagerfeld.

Of course, some of these designer collabs will bring more anticipation than others. Lagerfeld (of Chanel, Fendi, and his own line) collaborated with H&M in 2004, and the line sold out in a matter of hours. We can’t really tell if the same shopping frenzy will hit Macy’s, but some of these designer capsule collections might be worth it, especially if you are trying to up your fashion net worth.

Madison Avenue Spy recently wrote about upping your fashion net worth.

It’s hard to believe that a great pair of skinny jeans or a fitted jacket is a good investment, no matter how good they look. A true investment turns a hard cash profit. Truthfully, fashion is like a great car that depreciates the moment you drive it off the lot. There’s not a lot of items that will hold much value once you walk a mile or even cut the tags. There are some items, however, that do tend to hold their value better than others.

So what is an investment piece? Is it a pair of designer skinny jeans that will still look new after every wash, or is it a pair of Jimmy Choo’s designed for H&M? A Tucker dress designed for Target? Madison Avenue Spy mentioned that the resale value of some H&M and Target collaborations is still high. The Lanvin collection for H&M will probably also follow suit. Some items have higher resale values than others.

But then it comes down to the reason for purchase. Do you buy the Lanvin dress for H&M just because it’s Lanvin, or do you buy the designer skinny jeans that you’ll wear once a week? While I do like the Lanvin collection for H&M, I can’t really justify spending $150-$200 on a dress, especially when I don’t have any upcoming events to wear it to. It would basically sit in my closet, when I could have spent the money on something else that would get used more.

These are things to consider when you are about to spend a higher than usual amount of money on an item or when you are faced with the opportunity to buy a limited-edition-type piece, like a designer capsule collection item that is only sold for a limited amount of time. I know when it comes time to sell my 7FAM jeans, it will be because they don’t fit me anymore, not because they fell apart. Invest wisely, and not only will you find yourself a smarter shopper, but you will be more satisfied with the items in your closet. And if you ever do decide to sell one of your “investment” pieces, you will get a good portion of your money back.

Photo: Via

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